A visibility programme needs clear definitions for contribution, evidence, eligibility and allocation.
The framework should define the contribution each measurement represents.
Programme rules should identify the contribution represented by each measure and how it affects eligibility or allocation.
Activity, reach, conversion, quality and integrity are useful dimensions for examining campaign participation. This article presents an explanatory measurement framework; the governing programme rule determines the actual eligibility and allocation calculation.
Define each measurement input
A contribution framework needs definitions for each measurement and the decision it informs.
Activity, reach, conversion, quality and integrity describe different aspects of a campaign. Each needs a clear definition and evidence source; the governing programme rule establishes its effect on eligibility or allocation.
A multi-input score reduces dependence on vanity metrics.
Activity
Activity measures whether the participant did the work.
Activity may include campaign enrolment, content submission, posting cadence, approved tasks or community engagement, as defined by the programme.
Activity should be examined together with attribution, quality and integrity.
Reach
Reach measures exposure.
Reach may include impressions, audience size, distribution or amplification. Interpretation should account for accuracy, attribution and campaign scope.
Reach should be weighted alongside quality and integrity.
Conversion
Conversion measures whether attention led to useful action.
Depending on the campaign, this may include qualified visits, signups, waitlist joins, diligence page views, community participation, event registration, partner interest, or other measurable outcomes. Conversion should be campaign-specific and tied to approved objectives.
Conversion should represent a defined, attributable action consistent with the campaign’s permitted purpose.
Quality
Quality measures whether the content and engagement were useful.
Quality can consider accuracy, clarity, audience fit, educational value, constructive discussion and alignment with permitted messaging.
Quality helps the program reward substance.
Integrity
Integrity measures whether participation respected campaign rules and evidence boundaries.
Integrity includes claim accuracy, required disclosures, communication requirements and the venture’s lifecycle context. The programme should define their effect on eligibility.
The programme should explain how an integrity violation affects allocation and the process for review.
How the inputs work together
The five inputs create balance.
The five dimensions provide explanatory categories for review. The governing programme rule establishes their actual use.
Participation should be assessed for accuracy, usefulness, alignment with the campaign and accountable conduct.
What stakeholders should look for
- Does the programme define quality, attribution and integrity measures?
- Are campaign objectives defined clearly?
- Does quality affect rewards?
- Does integrity limit or block rewards when claims are misleading?
- Can participants understand how scoring works?
A good visibility score should reward credible contribution.
Activity matters.
Reach matters.
Conversion matters.
Quality matters.
Integrity requirements need a defined effect on eligibility.
That is how visibility programs avoid rewarding noise.
This is how we Become Alpha.