AccountableLeadership

Johann Marx is Founder and Chief Executive Officer of Becoming Alpha. His career has been spent in the business of trust — building and leading enterprises where evidence, controls, and accountability determine outcomes. Over more than 25 years as a serial entrepreneur, he has founded and led companies across technology, national security, management and regulatory-risk consulting, and large-scale real estate development spanning mixed-use residential, retail, and hotel & leisure. For eighteen years he advised governments and the financial services industry on technology-driven intelligence operations, border control, anti-crime, and anti-money-laundering strategy, delivering program-scale regulatory risk and compliance solutions and implementation where controls and verification are non-negotiable. For more than two decades he has been actively engaged in the startup ecosystem and in startup incubation across markets including the United States, Singapore, Israel, Malaysia, Poland, China, and South Africa, and has contributed as a speaker, judge, and panelist at international startup events. That combination of entrepreneurial leadership, government and financial-services compliance experience, and institutional engagement is the foundation from which he leads Becoming Alpha.

Sulize co-founded Becoming Alpha and serves as Chief Operating Officer, owning operations, delivery, and the program office. She brings more than 20 years across legacy capital markets and large-scale blockchain operations, with experience building resilient organisations, executing large-scale technology programs, and aligning strategic delivery with measurable institutional outcomes. Her work spans strategy, global regulatory compliance, and technology in support of institutional adoption of digital market infrastructure. She began her blockchain leadership as Program Director at Securrency, and later as Director of Technology Delivery and Chief of Staff at DTCC Digital Assets, where more than 300 blockchain engineers reported to her on large-scale development projects. In that role she managed delivery of platforms for tokenization, collateral management, and digital asset infrastructure under disciplined compliance and operational frameworks. Academically, Sulize holds three Master’s degrees, an MBA, an LLM, and two PhDs — one in Digitisation and another in Blockchain Adoption. She is currently pursuing a third doctorate, an LLD on ISDA trading contracts executed through blockchain and AI in supply chains.

Jeremy co-founded Becoming Alpha and serves as Chief Technology Officer, accountable for technology, security, and AI delivery. A full-stack and cloud engineer with over 15 years of experience in Web3, blockchain, and smart-contract development, he has designed and deployed production systems that handle sensitive data, digital assets, and high-value transaction flows, with a consistent focus on security, reliability, and auditability. His work spans secure backend services, smart-contract driven applications, and cloud infrastructure, bringing together modern engineering practices with a security-focused mindset. He has hands-on experience across Node.js and TypeScript ecosystems, major cloud and container platforms, and a wide range of relational and nonrelational databases — allowing him to design architectures that are both scalable and defensible. Throughout his career, Jeremy has been the technical counterpart to founders and operators who need production systems they can trust. He is known for translating complex requirements into clear architectures, enforcing secure development and deployment practices, and building the tooling and observability that make blockchain platforms easier to monitor, test, and govern over time.

Lynette co-founded Becoming Alpha and serves as Chief Marketing Officer, accountable for brand and communications. She has served at the executive level for major international advertising agencies for nearly three decades, managing billion-dollar portfolios, directing high-performing executive teams, and delivering large-scale advertising and marketing initiatives for global brands and Fortune 500 companies. Career highlights include: VP of Operations at Dentsu Canada, overseeing $1.4B in revenue across 90 global clients and campaigns for General Motors, Lexus, Anheuser-Busch InBev, Subway, Dairy Queen, TELUS Communications, and multiple government ministries; Managing Director at Mindshare (WPP / GroupM), directing advertising initiatives for clients including American Express, IBM, Nordstrom, 3M, and Dyson (17 years); and Managing Director of Young & Rubicam (Y&R) Africa’s media division, guiding media strategy for global brands including Colgate Palmolive. At Becoming Alpha she brings that advertising expertise into blockchain and Web3 — driving advertising, social media, brand strategy, and creator and community programs that support engagement and institutional confidence.

Howard serves as Chief Partnerships Officer, accountable for partnerships and alliances. He is a strategic executive with extensive experience in corporate governance, risk management, business transformation, and mergers & acquisitions. He has led organizations across industries including telecom, finance, IT, and distribution, with a focus on aligning strategy with execution. Over his career, he has played a pivotal role in more than 55 M&A transactions valued at more than $2 billion, working with organizations such as Computer Associates, Royal Bank of Canada, Rogers, and MaRS Innovation. Career highlights include: Sphere 3D (COO) — developed business strategy and partnerships, securing a $650 million fundraise and supporting the company’s NASDAQ relisting; Bell Canada — designed Virtual CIO™ strategy, acquisitions, and alliances that generated $350 million in SMB revenue growth within 33 months; Rogers Communications — led a $150 million+ customer data initiative for a major Canadian cable provider; Computer Associates — led a three-year strategy engagement, briefing executives and the Board, and co-led a $1 billion global telecom market assessment; Royal Bank — advanced retail financial planning, exceeding a six-week target by $800 million, and served as a key executive in a $147 billion Wealth Management practice serving private family offices across North America, Europe, and the Caribbean.

Yotam Soen is Co-Founder and Chief Community Officer of Becoming Alpha, accountable for community and activation. He is a technology founder specializing in artificial intelligence, data science, and the design of scalable platform systems — work that has included applications in health and wellness among other domains. Across companies he has founded, he has led complex technology infrastructures and MVPs from architecture through delivery, working closely with experienced technical and operating professionals to take AI-powered systems from concept into production. His expertise also extends to strategic partnerships in technology: identifying collaboration opportunities that are operationally meaningful, and negotiating the terms and structures that allow those partnerships to move from intent into delivery. That combination — technical depth, founder execution, and partnership judgment — shapes how he approaches community systems where participation, trust, and measurable activation must hold together. Earlier in his career, Yotam served as Software Development Officer (a position title) in the Israel Defense Forces’ elite weapons development unit, “Yiftah”, where he advanced image processing capabilities using convolutional neural networks for battlefield applications. At Becoming Alpha, he brings that same builder’s discipline to community and activation — designing the structures through which participants engage, contribute, and remain accountable inside the platform’s operating model.